SEARCH ENGINE OPTIMIZATION (SEO)
WHAT IS IT ALL ABOUT?
SEO is the next step after the design of your site has been completed,uploaded and tested. It is a very important part of any web site design, not having it is like having a new store and not telling anyone about it.
The goal of SEO is to achieve better ranking from the top search engines and hopefully reach the top 10 or 20 positions. This should result in more visitors and lead to more sales, after all when you use a search engine how often do you look beyond the first 20 or so results. In short if you have a great web site but don`t get the visitors you want you need SEO.
WHY DO I NEED SEO?
An internet presence nowadays is like having an entry in the phonebook used to be in 1980. Around 14 million homes in the UK alone have computers and over 11 million people in the uk shop online, growing at a rate of 25% per year. 46% of us use a search engine to find what we are looking for and 95% of these only look at the first 20 results. MAKE SURE YOUR WEBSITE IS THERE.
HOW DO WE GO ABOUT IT?
If you have a brand new web site or a web site with few visitors then here is what we can do for you. Your site is carefully examined to see if it is search engine friendly and then optimized using keywords and phrases. SEO is an art and not an exact science. It is not always possible to get it right the very first time, we research the highly targeted words used in your industry and consult with you to finalize the short list to be used.
Your web site is then submitted to all the top search engines by a programmer without the use of submission software as this procedure is often classed as span and is likely to be declined.
Your rankings won`t change overnight, indeed it can take up to a month before the first results are noticed (most search engines are not updated as often as we would like) even then we may have to tweak your site to get better positions.
If we have designed your web site for you we will submit to GOOGLE free of charge.
We make SEO a very affordable option that should pay for itself in no time at all just contact us for a quote.
DO IT YOUR SELF
For those of you who have a little knowledge in IT and some spare time you can do a bit of simple web site optimizing for yourself. There are some great tutorials on the web, a good start is at http://www.measuring-up.com/seo-tutorial/seo-tutorial.html.
Great care should be taken when optimizing and submitting your web site. There are only a very few search engines that drive most of the traffic on the internet, getting it wrong may result in being banned by one or more of these companies thus seriously damaging your on-line presence.
Some of the more risky search engine optimization techniques are as follows:
- hidden text
- hidden links
- punctuation links
- off-topic keywords
- doorway pages
- cloaked pages
- mirror sites
- link farms
For a more in depth explanation go to www.measuring-up.com/seo-articles
